Ellie Goldstein is Changing Strictly Come Dancing — and Changing Perceptions
Each year, Strictly Come Dancing returns to our screens with glitz, glamour and dazzling routines – and with it, the promise that something unexpected might capture our hearts. In 2025, that “something” is already making waves!
From Runways to Ballroom – Ellie’s Journey so Far
Ellie Goldstein isn’t new to breaking boundaries. Before Strictly Come Dancing, she built a reputation as a model, actress, author and advocate.
Born in Ilford in 2001, Ellie underwent open-heart surgery as an infant and was told she might never walk, or talk – prognoses she emphatically proved wrong!
… a children’s picture book – Ellie. Both books explore themes of identity, resilience and belonging. Ellie also took part in a…
Mid-Series Spotlight – Early Impressions and Audience Reactions
As the 2025 Strictly Come Dancing series is now well underway, early impressions already hint at Ellie’s impact.
In the Strictly launch show, viewers witnessed the moment Ellie and her pro partner, Vito Coppola, were introduced to the audience – a poignant, high-emotion moment met with widespread cheers.
Photo © copyright BBC 2025
On social media, fans expressed excitement, admiration and hope… “First ever contestant with Down syndrome!!! Love this!!!! Strictly doing disability representation right!”
Commentary in press and online suggests Ellie is more than a "novelty" – she’s being treated as a serious contestant and a symbol of possibility. Already, some odds-makers are placing her as a contender, saying that she’s "leading early betting odds".
Photo © copyright BBC 2025
The judges’ feedback, Ellie's rehearsals, and her growth from week to week, will tell the core story – but the narrative arc is already powerful; a young woman pushing boundaries, dancing under the same spotlight and giving viewers a new lens on ability, determination and inclusion.
What Ellie Means for Representation and Perception
Ellie’s presence on Strictly Come Dancing doesn’t erase challenges, but it is a force for shifting perceptions. Here are some reasons why…
Visibility Transforms Narratives
When people with Down syndrome are visible on mainstream, primetime shows, it challenges stereotypes about who “belongs” in performance, media and society. Millions watch Strictly; seeing Ellie dance broadcasts the message that disability does not mean exclusion.
It Inspires People with Disabilities and their Families
For children and adults with Down syndrome, seeing Ellie take to the dance floor can spark hope, aspiration and confidence. It sends a message; it’s not about limitations, but about showcasing talent, joy and individuality.
It Challenges Producers and Society to Adapt
Including a dancer with Down syndrome encourages the show’s team – choreographers, directors, trainers – to think creatively, accommodate different learning styles, or physical needs, and broadens what “successful performance” means. It nudges society to do the same.
It Amplifies Inclusion Across Sectors
Ellie’s journey links fashion, media, advocacy and now dance. Her wider story – as model, author, influencer – feeds into a cultural shift; one where inclusion is not “added” but is integral. It raises the bar on representation. It invites viewers and media to ask; who else deserves a seat (or a dance!) at the table.
Ability Superstore and Practical Support – Dance, Mobility and Inclusion
At Ability Superstore, we believe in enabling independence, confidence and dignity. While Ellie herself may not need mobility aids in her daily life, her presence underscores that assistive equipment and accessibility are part of a wider ecosystem of inclusion.
Here are some product types that people with Down syndrome, or people supporting them, might find useful, especially where mobility, stability, or support is needed…
Wheelchairs
Available as either attendant, or self propelled, offering flexibility and accessibility both indoors and outside.
Walking Frames
Available as folding and non folding with and without wheels. Ideal for additional support in both home and community settings.
Tri‑walkers
Compact walking aids that can assist with balance and provide support.
Rollators
Walking aids with wheels and a seat for support when out and about.
What to Watch for as Strictly Comes Dancing 2025 Unfolds
If you’re following Strictly this year, here are a few storylines worth watching with Ellie in mind…
Progress and Feedback
Watch how Ellie improves week on week, how judges comment not only on technical steps, but also on artistry, spirit and coaching.
Choreography Adaptation
See how dance routines are adapted (if at all) to leverage Ellie's strengths and challenges.
Viewer Response
Monitor how audiences react – whether Ellie becomes a fan favourite, how media frames her journey and whether she challenges preconceptions.
Legacy Effect
After the series concludes, measure whether Ellie’s inclusion spurs more casting of performers with disability, more inclusive hiring in media, or more visibility for Down syndrome in arts.
For Ability Superstore, telling this story is also part of our mission to normalise disability, to elevate voices, to show that everyone benefits when accessibility is front and centre.
In Ellie's Words – 'Strength, Joy and Ambition'
Ellie’s spoken of her excitement about joining Strictly Come Dancing, 'I know it’s going to be challenging, but I’m ready to do it with the glitter and glamour and make some magic on that dancefloor'.
In her Vogue cover feature, Ellie reflected: '[It’s about] following your hopes and dreams… never give up, be who you are and smile all the way'.
Closing Thoughts – the Power of a Dance
Ellie's participation on Strictly Come Dancing is more than a casting choice – it’s a statement about visibility, ability and ambition.
This is real people, real talent, real possibility. The magic of Strictly – the thrill, the artistry, the cultural resonance – now intersects with a deeper social purpose, showing that dance, performance, courage and creativity are for everyone.
For readers and viewers, it’s a reminder – never underestimate someone just because they “look different.” For Ability Superstore, it’s proof of why we exist – to support, to advocate, to provide tools so that all people may thrive on their terms.
So tune in to Strictly Come Dancing, cheer Ellie on, and witness in real time how inclusive representation can shift hearts, minds, and the dancefloor itself.
For More Information and Support
The links below provide helplines, practical resources and inclusive community networks for people with Down syndrome and their families.
Down’s Syndrome Association (UK) – a national charity offering lifelong advice, helplines, training and local support – https://www.downs-syndrome.org.uk
Down Syndrome UK (DSUK) – a parent-led charity with resources for families and professionals, plus community groups – https://downsyndromeuk.co.uk
Down Syndrome Education International (DSE) – evidence-based guidance, teaching materials and training to improve education outcomes – https://www.down-syndrome.org
Down Syndrome International (DSi) – a global network advocating for rights, inclusion and quality education worldwide – https://ds-int.org
National Down Syndrome Policy Group (UK) – a charity giving people with Down syndrome a voice in UK policy – https://ndspg.org
(International/US) National Down Syndrome Society (NDSS) – a comprehensive info hub, advocacy and family resources – https://ndss.org/about
(International) GiGi’s Playhouse – free achievement centres and virtual programmes for individuals and families. https://gigisplayhouse.org