Free delivery on orders over £40, only £3.95 under £40

HUG by Laugh

Product Code: 36262

Description Got a question about this product? Call us free on 0800 255 0498
  • HUG has been developed specifically for people living with dementia
  • Research has shown that HUG reduces anxiety and stress
  • A unique character that helps a person feel a little more loved
  • HUG is an award-winning mobility aid
  • Everybody needs a HUG in their lives!  

HUG is a well-researched health care aid that has been beautifully designed to bring comfort and pleasure to people living with dementia. 

HUG is a sensory product that comes to ‘life’ when it’s cuddled. It has a soothing and comforting beating heart within its huggable soft body. This aid can play calming music that can be easily changed to a person’s preferred music.

This mobility aid has been developed from research completed at universities by engineers and health professionals in coordination with carers and people living with dementia.

This clever thought through disability aid has been shown to reduce anxiety, encourage conversation and provide affection and comfort. HUG helps people feel a little more loved.

This award-winning product has the same comforting effect on people living with dementia as a cuddly toy with children, helping them relax and feel a little less alone. Significant, too, as it can be taken on visits outside the home, providing reassurance.

Any aids that can ensure people with dementia retain as much of their independence as possible, such as HUG, are aids worth having.

VAT Relief

We offer FREE delivery on all standard orders over £40 to mainland UK. We can deliver to non-mainland UK (and remote Scottish) locations, however there may be an additional delivery cost to these destinations and for special orders. Please contact us for details or look at our delivery page here.


On most items where returns are accepted, please ensure that the product is returned within 30 days of receipt.

Please drop us an email at or phone customer services on 0161 85 00 884 if you wish to return an item so that we know to look out for it. We will then process your refund within 14 days of receipt.

If you paid for express delivery on your original order, this cost will not be refunded.

If the order is placed directly on the website please double check that the correct details have been entered before submitting the order. Please note that if you enter the incorrect address in error and the order is sent to this address and subsequently not received, a refund will not be provided.

Please note that you will be responsible for both arranging the return and for the cost of postage (or courier) for returning items.

For more information go to our returns page here.

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Call us on 0800 255 0498 or email using our online form.

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HUG by Laugh

Product Code: 36262

Got a question about this product? Call us free on 0800 255 0498.

With VAT Relief Help icon - Click for more information: £124.99

Including VAT: £149.99